Instagram's ad reach grew 67 percent

Out of this, the reach and popularity of Instagram seems to have increased significantly recently. The report points out that the reach of ads made through Insta has increased by 67 percent in the past one year.

The number of users of the photo and video sharing platform Instagram is currently 3.6 million in Nepal and Insta's ad reach (advertising reach) is 11.6 percent. However, between January 2023 and January 2024, Insta's ad reach increased by 1.5 million (67.4 percent), according to the report. Quarterly reports released by Meta, Instagram's parent company, showed that the number of Instagram's targeted advertising communities increased by 22 percent from October 2023 to January 2024. Experts say that since Tiktok was shut down, Insta Reels (15 seconds to 90 seconds videos) have become more popular and there has been an increase in the promotion of Instagram.

The latest version of the 'Global Digital Report' published annually by Capius, an expert in digital marketing, through data reports, shows that the number of men using social media in Nepal is 56.4 percent and the number of women is 43.6 percent. In that report, it is mentioned that the total population of Nepal till January 2024 is 30 million 1070 thousand. According to the report, social media users use Facebook the most in Nepal and this number is increasing every year.

At the beginning of 2024, Facebook's parent company Meta's advertising sources showed that there were 13.5 million Facebook users in Nepal. According to the report of Data Report, the reach of advertising through Facebook has increased by 1.7 million (13.9 percent) in Nepal since last year. "Facebook's advertising reach is 43.5 percent of the total population in Nepal," the report says, "Facebook Messenger's advertising reach is 34.9 percent of the total population of Nepal." is mentioned. It is claimed that the number of people using Messenger is 1850 thousand and advertisements made through Messenger will reach 34.9 percent of the total population of Nepal. Meta's 'Campaign Planner Tool' shows that the reach of ads through Messenger has increased by 16 percent in the past year. However, the report states that between October 2023 and January 2024, the number of viewers viewing Messenger ads decreased by 8.4 percent. It seems that the number of users of the social network platform X (Twitter), which is said to be in the process of becoming a

super app, is 4666100 in Nepal. According to the report, X's advertising reach is 1.5 percent of the total population of Nepal, while 78.7 percent are men and only 21.3 percent are women.

It is difficult to analyze users of X based on gender in countries where the native language is not English. Because X separates women/men only on the basis of username,' the report says, "X does not distinguish between real people and non-human accounts." Because of all these ambiguities, X user's gender interpretation Or we suggest to be careful while analyzing. In the last one year, X's ad reach in Nepal has decreased by 15.8 percent in the report. It seems that the number of users of LinkedIn, a social network platform for networking among working people, is 1.5 million in Nepal. The

data report points out that the number of active users of the mentioned social media platforms may vary slightly since the data is presented based on the number of users targeted by advertisements. According to the report, at the beginning of 2024, the number of internet users in Nepal was 15.4 million, i.e. 49.6 percent of the total population. The report pointed out that cellular mobile service is used by 120.6 percent of the country's total population or more than 37.4 million people. "Many people in the world carry more than one mobile phone," the report says, "so it is not surprising that the number of mobile connections is more than the total population." According to the

data report, 5.4 billion people around the world currently use social networks. The report estimates that a typical active user spends an average of 2 hours and 23 minutes a day on social media. Although the number of Internet users is increasing every year, the report points out that one in three people in the world remains offline. According to this, 2.7 billion people are offline worldwide and only 680 million people in India are not connected to the internet.