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  • Customer dissatisfaction
JAN 17 -

You must have heard or read about a mythological cow named Kamadhenu. Such was the generosity of the cow that you could milk her all the time and she would keep on producing. You must have, sometimes, smirked at the notion of such a cow. How is it possible that a cow would keep on providing an uninterrupted and unlimited supply of milk? If we look at ourselves carefully, the mythology will become a reality. We all are modern-day Kamadhenus.

I had to get out of the warmth of my house early in the morning for some urgent work. Only then did I realise that I had to meet the deadline to submit this column too. I saw a restaurant in Jhamsikhel proudly displaying a sign which read ‘free Wi-Fi’. What else could I ask for? I ordered some coffee and breakfast. I asked for the Wi-Fi key, which a grinning attendant provided. I tried to connect but failed. Upon asking him the reason, he grinned broader and said, “The router does not work as there is no electricity.”

I had no option other than to wait for the sacred supply of electricity. Even after that, I was not able to connect. This time he said, “The router does not work all the time. It is out of order.” I came to know that I needed all the luck I could muster—which I didn’t have in plentiful supply that morning—to get connected to the internet. I wanted to ask them, “why promise something which cannot be ascertained?”

All over the world, service providers are very particular about a phrase called customer satisfaction. The age-old business mantra “keep the customers happy and they will keep you in business” is taken very seriously everywhere. One false move, one careless action and you might lose your share of the market at the blink of an eye.

However, we, in Nepal, being proud specimens against worldly facts, care two cents. We are more about customer dissatisfaction rather. Have you ever noticed how we have been cheated in the name of services?  We do not get promised services and yet we pay. Anyone is free to come up with innovative ideas to make money at the consumer’s cost. Telecom, Internet Service Providers, the electricity authority, banks, finance companies, housing and apartment developers, foreign employment agencies and every other name we can think of are openly taking us for a ride.  Filtered water is provided in plastic jars in the name of mineral water. Restaurants food joints are free to mess around with the public’s health. Internet Service Providers claim to allow you unlimited use on a per month basis. You pay in advance and never get the said band-width. Motorcycle sellers promise a certain number of free servicing add-ons. What they do is wash your vehicle and deliver. Even to get that, one faces a lot of problems. I had one such experience when I went to get my daughter’s scooter serviced.

We neither have the will nor a place to express our customer dissatisfaction.

Please send any comments, questions and feedback to brazesh@brazesh.com

Posted on: 2013-01-18 09:15


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