KATHMANDU, JAN 18 -
Buoyed by the success of the Big Mart retail chain, its owning company Mega Mart has embarked on an expansion drive. It has planned to open an outlet at Sinamangal, Kathmandu shortly and another 15 across the valley by 2013-end.
Starting with a store at City Centre, Kamal Pokhari in July 2009, Big Mart has grown by leaps and bounds, and presently maintains a string of department stores at Lazimpat, Shantinagar and Dhobighat.
The company has been scouting for locations at Satdobato, Basundhara, Balaju, Sitapaila, Pepsicola and other places for its expansion programme. According to Mega Mart, construction work is in progress at its Sinamangal site, and the store is scheduled to be ready by mid-March.
“The trend of shopping at supermarkets has been rising continuously. Availability of a wide range of products and a healthy shopping environment has attracted more and more people to shop at such places,” said Antim Ranjit, marketing and branding manager at Mega Mart. The company has opened outlets at places from where they have been getting the maximum number of shoppers. “Normally, we study from which location our customers are coming, and open an outlet at that place for their convenience.
The new store to be opened at Sinamangal will be spread over an area of 4,000 sq ft. Like the other Big Mart stores, it will focus on food stuff and daily necessities. Items like rice, pulse, oil, sugar, dairy products, live meat, frozen meat items, fruits, vegetables, imported foods, chocolates and beverages, among others, will be sold from the new outlet.
“Since Big Mart has turned into a big name for its quality in food stuff, we have extended our focus on this segment,” said Ranjit. The store will also offer customized products and services as per the demand of locals in Sinamangal, he added. Ranjit said that the store’s inventory would feature 3,000 varieties of products which would be slowly increased as per demand.
Meanwhile, the company has launched a special scheme at its Shantinagar outlet in a bid to attract more customers. Under this plan, customers will get products at a price cheaper than the market rate. “As many as 18 items are being sold at a lower rate at our Shantinagar outlet,” Ranjit said. He added that the scheme would be started at all its outlets from Sunday.
According to Ranjit, it will be a weekly promotional campaign and the items to be offered at discounted prices will be changed on a weekly basis. Moreover, the company is offering free membership from all its outlets. Customers holding a membership card get a discount of 2 percent on all its products. “If schemes offering a discount are running, our members get an extra 2 percent discount on top of that,” Ranjit said.
Posted on: 2013-01-18 08:57